HOW WE WORK

We work with a panel of creative partners to bring each campaign to life.

That means we use who we need, when we need them, ensuring we have the right creative team for each campaign while keeping overheads low and effectiveness high.


Bipartisan Audit Panel

Civic Creative’s Bipartisan Audit Panel makes us stand out from the market. It ensures that vital decisions are made in the best interests of the taxpayer.

As expert government communicators, Civic Creative understands the specific and nuanced demands of public affairs advertising.

For each Civic Creative campaign, the panel will:

  • Review market research undertaken to inform campaign development
  • Certify that the proposed campaign is in the public interest and not party political
  • Assess whether the proposed creative appropriately reflects the market research.

rob

The Hon. Robert Ray

A strategic presence in Australian politics for more than 30 years, Robert represented Victoria as an ALP Senator from 1981 to 2008 and sat on the ALP National Executive for 15 years.

In his role as Minister for Home Affairs (1987-88), Robert was responsible for all government advertising, from designing the research program to confirming the media executions, while as Minister for Defence (1990-96), Robert oversaw the largest government advertising budget.

As a member of the Senate Estimates Committee (1996 – 2008), Robert oversaw and scrutinised all major advertising campaigns, examining processes, probity and value and determining whether campaigns were informative or political. It is this exacting approach he brings to his role as a member of the Bipartisan Audit Panel.

Robert’s vast experience in polling was again called upon by the ALP when he was commissioned to review all polling following the 2004 federal election – quantitative, qualitative and online. His recommendations guided the Labor Party’s successful 2007 election campaign.

rob

Rob Borbidge

Rob has extensive experience in politics, business and community service.

Representing the seat of Surfers Paradise in the Queensland Parliament for more than 20 years, Rob also served as Queensland Premier from 1996-1998.

Since leaving parliament in 2001, Rob has become involved in several private and public companies and forged a close association with Griffith University.

He is a Chairman of Trinity Health Services, Careflight Queensland and Chair of the 2018 Commonwealth Games Legacy Committee.

He is a member of the Council of Griffith University, Chair of the Board of Advice for the Institute for Glycomics, a board member of the Griffith Foundation and member of the Board of Trustees of the Friends of Griffith (incorporated in the United States).

In 2001 he was awarded a Centenary Medal. In 2004 he was made an Honorary Doctor of Griffith University and in 2006 appointed an Officer of the Order of Australia (AO).