Australians are smarter and savvier, hungry for useful, timely information and tired of spin.
The information Australians want, how they receive it, where and when is also changing.
To be effective, the way governments communicate and advertise needs to respond to this change.
The need for effective communications from government is greater than ever.
Whether it raises awareness or changes behaviours, the key to effective government advertising is transparent processes and insightful, accurate research, that inform clear messages and executions.
The Civic Creative team is made up of skilled researchers and communicators who regularly work on public affairs campaigns with integrated advertising components.
Through our experience we identified the need for a new approach to government advertising, and so Civic Creative was born.